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We're Driving Change In Automotive & Motorsports

Did You Know:
Fewer Than 1% Of Motorsport Employees Are Black And Less Than 10% Are Women?

We're Here To Change That.

Our Mission

To drive meaningful change by championing underrepresented talent, engaging with communities and influencing perceptions across the industry. We empower aspiring leaders through networking, mentoring and real-world opportunities. Supporting personal and professional growth in environments that value inclusion, excellence and equity.

 

By partnering with schools and delivering hands-on workshops, we’re shaping a future where diverse voices lead, inspire and succeed. From young aspiring motorsport talent (drivers, engineers, creatives) to community leaders, educators, passionate fans and brands/sponsors committed to driving real change through EDI values.

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Our Story

In an industry built on speed, precision and performance, some voices were left in the dust.

Driven By Us was born not on the podium, but in the quiet moments of isolation and lonely within the industry, when peers and professionals from underrepresented backgrounds looked around and found no one quite like them. No safe pit stop. No internal support. No community to lean on.

Where others had networks, we had silence. And that silence spoke volumes.

So we built our own safe space, where the community can stay cool, masks could drop and real conversations could happen. A place where trust was the fuel and belonging was the destination. What started as a response to a missing internal network became an external movement unbound by politics, not limited by associations and powered entirely by purpose.

Today, Driven By Us is more than a network. It’s a launchpad for talent, a toolkit for change and a beacon for those carving out their own space on the track and beyond.

Because we believe inclusion shouldn’t be an add-on. It should be built into the chassis of every organisation. And when everyone has a place in the race, the whole industry moves forward.

“I never thought motorsport was for me. Driven By Us changed that.”

Community Member, STEM Programme

"Joining gave me the mentorship and network I needed to land a role."

Partner, STEM Programme

“It’s more than racing, it’s a community that believes in you.”

Driver, Driver Academy

Meet The Team

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James Dornor

CEO

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Francis Mensah

Driver Academy & eSports, Director

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George Imafidon MBE

Non Executive Director

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Asha Earle

North America President

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Debbie Nakakande

Social Media & Podcast Executive

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Savannah Thomas

Social Media Executive

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Thandie Sibanda

Community & Events Manager

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Lisa Young In

EDI Programme Lead & Events Coodinator 

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Yasmin Andrews

Business Operations & Project Officer

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Barbara Geld

Branding & Project Coordinator

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Noah Pitts

Data Analytics & KPI's

Our Partners

We’re proud to work with our diverse network of partners who share our mission to make motorsport more inclusive, accessible and future-ready. From world-class racing teams like Aston Martin and Red Bull Racing, to grassroots innovators like F.A.T. Karting League, Dynisma, Star Academies, Cabot Learning Federation, Uxbridge High School and Ursuline Academy Ilford. As well as forward-thinking organisations including Mission 44, KLH Brand Advocates and Motivez.

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Driving Change In The Community

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Awards
& Achievements

Charitable Voluntary Organisation Winner

First Ethnic Led Club

Points Of Light Award

Driving Change Off The Track

Join The Community

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Driving Change On The Track

Join The Community

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Let's Drive Change Together

Unlock Opportunities

& Shape The Future

Connect with industry leaders, discover new pathways and be part of our mission to shape the future of motorsport for everyone.

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  • LinkedIn
  • Spotify
  • Instagram
  • Youtube
  • TikTok
  • Facebook
  • X
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Our Vision

To redefine the future of automotive & motorsport through radical inclusion, grassroots empowerment and community-driven progress.

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