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We're Driving Change In Automotive & Motorsports

Did You Know:
Fewer Than 1% Of Motorsport Employees Are Black And Less Than 10% Are Women?
We're Here To Change That.
Our Mission
To drive meaningful change by championing underrepresented talent, engaging with communities and influencing perceptions across the industry. We empower aspiring leaders through networking, mentoring and real-world opportunities. Supporting personal and professional growth in environments that value inclusion, excellence and equity.
By partnering with schools and delivering hands-on workshops, we’re shaping a future where diverse voices lead, inspire and succeed. From young aspiring motorsport talent (drivers, engineers, creatives) to community leaders, educators, passionate fans and brands/sponsors committed to driving real change through EDI values.


Our Story
In an industry built on speed, precision and performance, some voices were left in the dust.
Driven By Us was born not on the podium, but in the quiet moments of isolation and lonely within the industry, when peers and professionals from underrepresented backgrounds looked around and found no one quite like them. No safe pit stop. No internal support. No community to lean on.
Where others had networks, we had silence. And that silence spoke volumes.
So we built our own safe space, where the community can stay cool, masks could drop and real conversations could happen. A place where trust was the fuel and belonging was the destination. What started as a response to a missing internal network became an external movement unbound by politics, not limited by associations and powered entirely by purpose.
Today, Driven By Us is more than a network. It’s a launchpad for talent, a toolkit for change and a beacon for those carving out their own space on the track and beyond.
Because we believe inclusion shouldn’t be an add-on. It should be built into the chassis of every organisation. And when everyone has a place in the race, the whole industry moves forward.
“I never thought motorsport was for me. Driven By Us changed that.”
Community Member, STEM Programme
"Joining gave me the mentorship and network I needed to land a role."
Partner, STEM Programme
“It’s more than racing, it’s a community that believes in you.”
Driver, Driver Academy
Meet The Team

James Dornor
CEO

Francis Mensah
Driver Academy & eSports, Director

George Imafidon MBE
Non Executive Director

Asha Earle
North America President

Debbie Nakakande
Social Media & Podcast Executive

Savannah Thomas
Social Media Executive

Thandie Sibanda
Community & Events Manager

Lisa Young In
EDI Programme Lead & Events Coodinator

Yasmin Andrews
Business Operations & Project Officer

Barbara Geld
Branding & Project Coordinator

Noah Pitts
Data Analytics & KPI's
Our Partners
We’re proud to work with our diverse network of partners who share our mission to make motorsport more inclusive, accessible and future-ready. From world-class racing teams like Aston Martin and Red Bull Racing, to grassroots innovators like F.A.T. Karting League, Dynisma, Star Academies, Cabot Learning Federation, Uxbridge High School and Ursuline Academy Ilford. As well as forward-thinking organisations including Mission 44, KLH Brand Advocates and Motivez.




















Awards
& Achievements
Charitable Voluntary Organisation Winner
First Ethnic Led Club
Points Of Light Award
Featured
On
Sky Sports F1 - Oct 2024
Extreme E - July 2024
Sky Sport News - Nov 2023

Let's Drive Change Together
Unlock Opportunities
& Shape The Future
Connect with industry leaders, discover new pathways and be part of our mission to shape the future of motorsport for everyone.


Our Vision
To redefine the future of automotive & motorsport through radical inclusion, grassroots empowerment and community-driven progress.