Earlier this year Driven By Us North America led the delivery of the Make A Mark school outreach program in collaboration with Aston Martin F1 Team and Xerox.

Taking place in the week leading up to the Miami Grand Prix, the program engaged high school students with immersive educational experiences designed to inspire the next generation of talent in technology, engineering, and motorsport.

𝗦𝗧𝗘𝗠 & 𝗖𝗮𝗿𝗲𝗲𝗿𝘀:

Delivered by Driven By Us to 40 students at Booker T. Washington High School, with hands-on support from Xerox employee volunteers.

Featured leadership from Driven By Us, Aston Martin F1 Team, and Xerox. Speakers included Asha Earle (President - North America, Driven By Us), Deena LaMarque Piquion and Tino Lancellotti (Xerox), Sioned Edwards) and Aston Martin F1 Team Academy Driver Tina Hausmann, who shared her journey in professional motorsport.

Students and teachers attended an exclusive trackside experience at the Miami Grand Prix, offering behind-the-scenes insight into race-day operations and careers in Formula 1

Objectives & Key Messages Achieved:

🚀Led young people toward rewarding careers in technology, engineering, and motorsport through the combined outreach efforts as a collective.

📍Empowered students with the knowledge, access, and confidence to pursue opportunities in high-growth STEM fields.

🫆Supported Xerox’s educational mission to equip young people for success in the digital print industry and beyond.