Sky Sports F1 join Driven By Us' STEM Programme

Sky Sports F1 joined Driven By Us and Motivez to celebrate our Motorsport Engagement Programme. This initiative was designed to create lasting change by empowering under-served communities with opportunities in STEM and media, guided by real industry role models.

In an exclusive interview, our CEO James Dornor shared his remarkable journey from the automotive sector to motorsport, culminating in collaborations with legends like Sir Lewis Hamilton MBE. Through Driven By Us, they’re on a mission to break barriers and inspire the current & next generation by providing access and representation in the industry through their community. 

Motivez CEO George Imafidon MBE reflected on the transformative journey of the programme’s students, sharing his excitement for future legacy activities at Bradford College, developed in partnership with Driven By Us supported by Mission 44 

Sky Sports F1 will continue to follow our work throughout 2025, amplifying its impact and celebrating its successes.