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Your racing journey starts here
Join a talent development pathway designed to open doors and break barriers, both online and on the track.
Motorsport should be for everyone. Our Driver Academy supports emerging talent from all backgrounds to access, train and compete in racing, from karting and eSports to elite circuits.
Through coaching, mentorship and structured progression, we help build the future of racing with a focus on inclusion, innovation and representation.
How It Works
Whether you’re new to motorsport or ready to go pro, our academy offers personalised coaching and training with routes toward competitive racing.
We operate across the UK, North America and online, supporting real and virtual racing.
Partnership Benefits
Mentoring: One-to-one coaching and performance feedback
Access: Opportunities regardless of location or background
Representation: Actively supporting women and minorities
Digital Racing: Level up in cutting-edge eSports platforms
Recognition: Compete in national and international events
Join Our Driver Academy →
Frequently Asked Questions
Q: Who can apply?
A: Aspiring drivers from underrepresented groups, aged 13+, from grassroots to elite.
Q: Do I need experience?
A: No, we help you find the right starting point.
Q: What kind of support do you offer?
A: Coaching, competition, development, performance tracking and esports training.
Q: Is it free to join?
A: Some programmes are free or subsidised. Others may have fees, we’ll talk access options during your application.
Q: Are you based in the UK only?
A: No — we’re growing globally with teams in the UK, EU and US.
Q: Can girls and women join?
A: 100%. We welcome all genders and are committed to increasing female representation in motorsport.
About Driven By Us
Driven By Us is a passionate, diverse community dedicated to driving change both on and off the motorsport track. Born from a need for safe spaces and support networks in an industry historically lacking inclusivity, we champion ethnic minorities and women to thrive in automotive and motorsport careers. Our mission is to build an equitable and dynamic environment where all backgrounds can succeed, inspiring others to do the same across the UK, United States, Europe and beyond. Guided by values like integrity, collaboration, empowerment and innovation, we offer members exclusive access to industry professionals, mentorship, STEM, media programs and competitive opportunities on track. Led by a committed international team, Driven By Us creates a powerful platform where authentic voices shape the future of motorsport and inspire meaningful, lasting change.
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Press Contact
Email: info@drivenbyus.org
